Web Strategy and Online Marketing Manager in Texas – Arizona from Anite, US

Web Strategy and Online Marketing Manager Date: Jan 11, 2021 Country: United States State / Province: Arizona City: Tempe Job Type: Regular Job ID: 39370 Job Description Keysight is the world’s leading electronic measurement company, helping engineers and technology developers address their toughest technical challenges with confidence through innovations in wireless, modular, and software solutions. Keysight Global Marketing (KGM) is passionate about showcasing how our world-class test and measurement hardware, software, and system solutions help customers deliver innovations in key industry markets: wireless communications, automotive, IoT, aerospace and defense, and semiconductor. We are seeking to hire a digital savvy marketing manager, who will drive the execution of Keysight web marketing and digital transformation initiatives. Additionally, you will continuously review web site and online program performance, and based on data make recommendations to improve the user experience. Job Responsibilities – Build, maintain, measure, and optimize web-based marketing programs that drive engagement and action across . – Execute digital transformation initiatives across Keysight, working in partnership with web marketing operations and third-party agencies to deliver new capabilities on time and within budget. – Work with SEO experts to continuously improve and optimize all aspects of . – Constantly measure performance and provide recommendations to best enhance the customer experience and drive business results. – Bring in industry trends and best practices to foster innovation. – Conduct AB tests and experimentations to further understand user behavior. – Evaluate and suggest web infrastructure improvements such as hosting, video streaming & A/B testing tools to drive efficiencies, quality and performance. Job Qualifications – BS/MS degree (Marketing or technical degree preferred) or equivalent experience – 7+ years of B2B web strategy and execution experience (high-tech preferred) – Data obsessed – Skilled in web optimization and use of data-driven insight to deliver insights, trends, and recommendations to improve the web experience – Expert with Google Analytics and Adobe Analytics – Adept at interpreting and visualizing data to show trends and insights. Experience in DOMO (or comparable BI tool) – Skilled in Adobe Experience Manager (AEM) – Strong understanding of SEO techniques and overall understanding of contemporary web technology and best practices – Excellent communication skills and ability to present and provide recommendations to campaign leads and executives – Proven track record in managing and working with outside agencies and across organizations to deliver project on time – Thrives working in a culture of constant learning, testing, improvement, and rapid growth Job Function Colorado Pay Range: $103,650 – $172,740 Based on experience, education and skills, most offers will be between the minimum and the midpoint of the Salary Range listed above. Note: For other locations, pay ranges will vary by region Keysight Results Bonus Program Eligible US Employees may be eligible for the following benefits: * Medical, dental and vision * Health Savings Account * Health Care and Dependent Care Flexible Spending Accounts * Life, Accident, Disability insurance * Business Travel Accident and Business Travel Health * 401(k) Plan * Flexible Time Off, Paid Holidays * Paid Family Leave * Discounts, Perks * Tuition Reimbursement * Adoption Assistance * ESPP (Employee Stock Purchase Plan) Careers Privacy Statement Keysight is an Equal Opportunity Employer. Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws. Candidates can be considered to work from the following locations: Americas : United States : Arizona : Tempe || Americas : United States : California : Anaheim || Americas : United States : California : Calabasas || Americas : United States : California : El Segundo || Americas : United States : California : Irvine (Voscal) || Americas : United States : California : Rancho Santa Margarita || Americas : United States : California : Roseville || Americas : United States : California : San Diego || Americas : United States : California : Santa Clara || Americas : United States : California : Santa Rosa || Americas : United States : California : Westlake Village || Americas : United States : Colorado : Colorado Springs || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Loveland || Americas : United States : Florida : Boca Raton || Americas : United States : Florida : Orlando || Americas : United States : Georgia : Alpharetta || Americas : United States : Georgia : Atlanta || Americas : United States : Idaho : Boise || Americas : United States : Illinois : Arlington Heights || Americas : United States : Illinois : Schaumburg || Americas : United States : Iowa : Elk Horn || Americas : United States : Maryland : Columbia || Americas : United States : Massachusetts : Andover || Americas : United States : Massachusetts : Cambridge || Americas : United States : Michigan : Detroit || Americas : United States : Michigan : Novi || Americas : United States : Nevada : Reno || Americas : United States : New Hampshire : Nashua || Americas : United States : New Jersey : Budd Lake || Americas : United States : New Jersey : Clifton || Americas : United States : New Mexico : Albuquerque || Americas : United States : New York : Cold Springs || Americas : United States : New York : Pittsford || Americas : United States : New York : Rochester || Americas : United States : New York : Utica || Americas : United States : North Carolina : Apex || Americas : United States : North Carolina : Morrisville || Americas : United States : Ohio : Cincinnati || Americas : United States : Ohio : Columbus || Americas : United States : Ohio : Mentor || Americas : United States : Oregon : Beaverton || Americas : United States : Oregon : Lake Oswego || Americas : United States : Pennsylvania : Bethlehem || Americas : United States : Pennsylvania : Philadelphia || Americas : United States : Puerto Rico : San Juan || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Plano || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson || Americas : United States : Utah : Salt Lake City || Americas : United States : Virginia : Chantilly || Americas : United States : Washington : Everett || Americas : United States : Washington : Pleasanton || Americas : United States : Washington : Renton Job ID : 39370 Nearest Major Market: Austin Job Segment: Interactive Marketing, Online Marketing, Network, Marketing Manager, Marketing, Technology